Reach More Customers with Digital Billboard Advertising
There is no doubt about it, digital advertising is here to stay. With 75% of viewers recalling a billboard this past month & 60% noticed a billboard this past week, can you site a more powerful Local Advertising Platform for your business to Reach More Customers?
What are the messages with the highest recall?
82%Brand Advertising
35%Amber Alerts
24%Community Event Info
18%Weather Alert
Over 1 in 5 (22%) changed their plans based on the advertisement displayed on the digital billboard, giving clear direction to the advertiser that their foot traffic and online community will be growing.
An overwhelming statistic of 71% said “advertisements on digital billboards standout more than online”. This is due to digital fatigue on the internet, which became more prominent at the onset covid.
What happens after a viewer sees an ad? The viewers stated they “recommended to others, talked about what they saw with family & friends, visited the ad’s website, posted on social media, searched online for more details about messages posted”.
How does this affect your brand? Hands down, the indoor billboards are being viewed & acted upon. This is really awesome news for local businesses.
ProTip: be sure Reach More Customers with your online presence. Have you kept your NAP up to date? Photos? Posts? Viewers will be visiting your site and location! This is where consumers are searching FIRST for local business information. “Near Me” is the highest sought keyword term. Great tip to Reach More Customers.
Find out how Atlas Virtual Media can assist your Google My Business LOCAL SEO
Find out how to start your affordable advertising campaign today!
Atlas Virtual Media Team
June 2022
English